In the Information Age, media is everywhere. This course comprising both theoretical and practical issues peculiar to media economics will help you make sense of it all, providing insight into the structure, policies and practices of media companies and disciplines, including news news industry, film production, entertainment programmes, internet, mobile communications and public relations, etc.

The course explores the development of international marketing programmes from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities. Students will not only examine the similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical environments, but also will consider the changes in marketing systems and the adoption of marketing philosophies.

During the course students will define the main challenges of multilateral negotiations and learn to apply strategies to address them. The history of such negotiations is one of both successes and failures and our purpose is to learn as much as possible from both – with the goal being the development of a series of criteria necessary for a successful multilateral outcome.

This course introduces the main economic aspects of the current development of the European Union (EU) and its policies. The course covers the process of European Integration and its economic impacts on individuals, firms and regions. Special attention will be devoted to the analysis of the economic opportunities and challenges generated by economic integration, and to the assessment of the policies designed to support this process and mitigate its potential side-effects.

We aim for professional development in language compecences as well as enhancment of critical and creative thinking skills, and the ability to solve problems. Human resources management and teamwork skills are also our focus.

Our students are provided with business and intercultural skills essential for leading and managing inter- and multinational companies and organization. They get to know different approaches to conducting business and the formalities accompanying them.

Opole as well as our University are extremely hospitable places. This is the smallest of capitals of Poland’s 16 districts, combining administration hub importance with nice town characteristics. We emulate it for our programmea carried at a fine University, but in small group with a personal approach to each and every of our students. You are going to belong here!