ENGLISH IN PUBLIC COMMUNICATION

BA PROGRAMME

Enrollment

Will begin on
April 1, 2019

Admission Requirements

Secondary school diploma (or the matura exam) constitutes the basic admission criterion. We require English language skills at B2 level, confirmed by a certificate. Click here you can find the list of the certificates. 

English language preparatory course

About the Programme

The English in Public Communication BA programme is an excellent opportunity for the students who would like to be able to face challenges of a highly competitive job market in an increasingly global society. The programme offers an integrated approach to public communication in such domains as politics, culture, society, management, business, and technology. As the programme is a comprehensive approach to public communication, it not only acquaints the students with a range of theoretical issues but, more importantly, aims to increase the students’ communicative abilities. Specifically, the students will learn to communicate effectively using various technologies and to develop their abilities to cooperate with others. Moreover, they will be given opportunities to recognize, increase and demonstrate their leadership potential.

The Most Important Courses

Communication Theories and Semiotics

The course will introduce to you a variety of theories and models of communication and various perspectives that can be taken when studying public communication. The theories are related to disciplinary priorities and evolving research orientations, of which only some can be appropriated in a philological approach. One such theoretical and methodological perspective is semiotics, which is presented in more detail.

 

Language in Society and Culture

The course contrasts the dominant 20th-century view of language as autonomous, that is, an arbitrary and rule-based sign system, with a newly emerging view of language as non-autonomous, that is, a constantly transformed reservoir of meaning-making resources that constitute society and culture. Objective of the course is to give you an idea of the changing views on language and the central role language plays in defining social reality and culture.

 

Public Communication and Public Relations

This course is designed to cover the importance of research and the critical step in developing a public relations initiative, identifying and understanding target audience, building PR campaigns. Principles and Practices will reinforce the fundamentals of public relations and communications that were presented in Communications & Public Relations. The goal is to complete the course with an understanding of how and when to apply the different techniques, applications and tools that can be used in the implementation of a public relations campaign. 

 

Cultural and Media Studies

The course is a practical introduction to culture as an object of academic study. It looks at the interdisciplinarity of Cultural Studies and the evolution of research orientations. It shows how cultural forms and practices can be analysed, evaluated and explained in the context of various theoretical models (e.g., psychological, sociological, anthropological). You will get familiar with terminology and conceptual framework of Cultural and Media Studies.

The Structure of the Programme

Due to the comprehensive and well-elaborated programme, during 6 semesters of studies students will acquire extensive knowledge and develop various competences. Our courses are divided into Practical English courses comprising reading, listening, speaking, and grammar, that are designed to develop the students’ language skills and help them attain a high level of proficiency in English. Another group contains Subject courses including Public Communication and Public Relations, Journalism Studies, Cultural and Media Studies, Persuasion and Rhetoric, Communication as Critical Inquiry, or Intercultural Communication, which are meant to to develop and broaden your knowledge and skills in analyzing different communicative situations, managing information, and creating effective messages in a variety of media. The full programme of the study can be found here.

Advantages of the Programme

Enhancement of advanced communication skills

As a result of the three-year-long study of English in Public Communication, our graduates, apart from earning a Bachelor of Arts degree, will become highly trained professional communicators. As English is the language of instruction, high levels of proficiency in English are expected to be achieved (C1). In addition, a variety of practice-oriented courses fosters such skills as adaptability, creativity, criticality and collaboration in group settings. 

Friendly atmosphere

Here at the University of Opole we cherish our relationships with students. We will host no more than 15 students in a group, so you will never be anonymous to us. The city is a very friendly, lively and student oriented place, charming and quiet, with all the University buildings within walking distance. It combines characteristics of a city with an ambience of an academic town.

 

Additional Information