English in Public Communication – Bachelor’s Programme

The English in Public Communication BA programme is an excellent opportunity for the students who would like to be able to face challenges of a highly competitive job market in an increasingly global society. The programme offers an integrated approach to public communication in such domains as politics, culture, society, management, business, and technology. As the programme is a comprehensive approach to public communication, it not only acquaints the students with a range of theoretical issues but, more importantly, aims to increase the students’ communicative abilities. Specifically, the students will learn to communicate effectively using various technologies and to develop their abilities to cooperate with others. Moreover, they will be given opportunities to recognize, increase and demonstrate their leadership potential.

Study In English in Poland

English in Public Communication bachelor’s programme has been designed to meet the following needs:


  • We teach English it in English, providing you with an opportunity to improve this fundamental skill of the 21st century.
  • We are located in the very middle of Europe, in a region that on the surface looks homogeneous, but in fact it is in the heart of all processes and complexities of emigration, multinational families and ethnic minorities.
  • We provide you with an empathic approach to diverse phenomena and especially to the culture of the other: be it different nationalities, ethnicities, religions, classes, genders, and organizational cultures.
  • In order to create opportunities for you to apply the skills above in practice, we have teamed up with business entities and non-governmental and governmental bodies, which would be happy to host you as trainees or prospective employees.

The Structure of the Programme

Due to the comprehensive and well-elaborated programme, during 6 semesters of studies students will acquire extensive knowledge and develop various competences. Our courses are divided into Practical English courses comprising reading, listening, speaking, and grammar, that are designed to develop the students’ language skills and help them attain a high level of proficiency in English. Another group contains Subject courses including Public Communication and Public Relations, Journalism Studies, Cultural and Media Studies, Persuasion and Rhetoric, Communication as Critical Inquiry, or Intercultural Communication, which are meant to to develop and broaden your knowledge and skills in analyzing different communicative situations, managing information, and creating effective messages in a variety of media. The full programme of the study can be found here.

I’m in my fourth year at the University of Opole. I’m glad that I chose this university, because it offers great opportunities to its students. A wide range of educational offers coincides with an extensive range of interests of students. Additionally, the location of the university is also one of its advantages. The hustle and bustle of the big city don’t appeal to me.

MA student, Intercultural Communication

The Most Important Courses


Communication Theories and Semiotics

The course will introduce to you a variety of theories and models of communication and various perspectives that can be taken when studying public communication. The theories are related to disciplinary priorities and evolving research orientations, of which only some can be appropriated in a philological approach. One such theoretical and methodological perspective is semiotics, which is presented in more detail.

Language in Society and Culture

The course contrasts the dominant 20th-century view of language as autonomous, that is, an arbitrary and rule-based sign system, with a newly emerging view of language as non-autonomous, that is, a constantly transformed reservoir of meaning-making resources that constitute society and culture. Objective of the course is to give you an idea of the changing views on language and the central role language plays in defining social reality and culture.


Public Communication and Public Relations

This course is designed to cover the importance of research and the critical step in developing a public relations initiative, identifying and understanding target audience, building PR campaigns. Principles and Practices will reinforce the fundamentals of public relations and communications that were presented in Communications & Public Relations. The goal is to complete the course with an understanding of how and when to apply the different techniques, applications and tools that can be used in the implementation of a public relations campaign. 

Cultural and Media Studies

The course is a practical introduction to culture as an object of academic study. It looks at the interdisciplinarity of Cultural Studies and the evolution of research orientations. It shows how cultural forms and practices can be analysed, evaluated and explained in the context of various theoretical models (e.g., psychological, sociological, anthropological). You will get familiar with terminology and conceptual framework of Cultural and Media Studies.

Advantages of Studying English in Public Communication


Enhancement of advanced communication skills

As a result of the three-year-long study of English in Public Communication, our graduates, apart from earning a Bachelor of Arts degree, will become highly trained professional communicators. As English is the language of instruction, high levels of proficiency in English are expected to be achieved (C1). In addition, a variety of practice-oriented courses fosters such skills as adaptability, creativity, criticality and collaboration in group settings. 

Experienced academic staff

All the courses offered within the program are instructed in English by experts in communication studies, linguistics, mediated communication and political and social science from the Institute of English and the Institute of Political Science.

Professional training

A variety of practice-oriented courses fosters such skills as adaptability, creativity, criticality and collaboration in group settings. 

Friendly atmosphere

Here at the University of Opole we cherish our relationships with students. We will host no more than 15 students in a group, so you will never be anonymous to us. The city is a very friendly, lively and student oriented place, charming and quiet, with all the University buildings within walking distance. It combines characteristics of a city with an ambience of an academic town. You can meet your professors at cafés and parks as well as in libraries or just doing research in this multidimensional city at the crossroads of Europe.

Work Opportunities and Further Education Options

Prospective jobs, sectors and skills

The graduates of English in Public Communication can find employment in a broad range of fields involving public communication such as advertising, journalism, publishing, public relations and public affairs, business communication, marketing, and education. They may also be employed in public administration on a regional, national or international level or work for cultural institutions, corporations or NGOs.

MA in English Philology, Intercultural Communication or Applied Gender Studies

The graduate of English in Public Communication can apply for MA studies at any European university. The University of Opole offers 2 year MA programmes in Intercultural Communication (Sociology), English Philology and Applied Gender Studies.

Erasmus Programme

Erasmus+ Study Mobility

The Erasmus programme is a project of the European Commission. It aims for an exchange of experiences between countries, universities, their students and staff. The goals of the programme are to assist in cooperation between higher education institutions in different countries, to increase the students competence, and develop their language and intercultural communication skills. We provide you with an opportunity to spend up to the half of the programme (a whole year) at one of our partner universities in Europe – with Erasmus+ scholarships available to the vast majority of students.

Erasmus+ Training Mobility

Students of any nationality studying at a higher education institution in European Union can apply for an Erasmus mobility and be granted a monthly scholarship ranging between 300 and 700 euros. Travel costs are reimbursed as well. We strongly advise you to use scholarships also for your internships – we will provide you with our contacts around Europe so that you can spend your summer holiday or even, thanks to rescheduling your semester – part of the academic year, getting some extra experience. The training scholarships are also available to you for up to 12 months after your graduation.

Contact Details

For further information please contact the programme coordinator:
Katarzyna Molek Kozakowska, PhD

For further information and inquiries please contact the Office for International Study Programmes.

E-mail: hello@uni.opole.pl

Web: epc.wfil.uni.opole.pl

FB: facebook.com/hellouniopole

Institute of English

University of Opole


Admission requirements

The secondary school diploma (or equivalent) constitutes the basic admission criterion. We require English language skills at B1 level, confirmed by a certificate.

English Summer School

There is a possibility to join our intensive course in English in the summer.

English Summer School


Apartments for rent can be found in the city. At the university we can host you in one of our modern halls of residence. For further details go to: http://hello.uni.opole.pl/accommodation/

Tuition Fees

1160 EUR per year.

EU citizens study free of charge.

Citizens of Poland and the Pole’s Card holders study free of charge.

Starts in April 2018