The Bachelor’s Programme in International Business provides specific knowledge, tools and experience required to become a successful international business leader. During this programme a person will gain complex knowledge of economics, finance and business leadership of inter- and multinational enterprises.

Economics of the Media
In the Information Age, media is everywhere. This course comprising both theoretical and practical issues peculiar to media economics will help you make sense of it all, providing insight into the structure, policies and practices of media companies and disciplines, including news news industry, film production, entertainment programmes, internet, mobile communications and public relations, etc.

Multilateral Negotiations
During the course students will define the main challenges of multilateral negotiations and learn to apply strategies to address them. The history of such negotiations is one of both successes and failures and our purpose is to learn as much as possible from both.

International Marketing
The course explores the development of international marketing programmes from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities.

High development of soft skills
We aim for professional development in language competences as well as enhancement of critical and creative thinking skills, and the ability to solve problems. Human resources management and teamwork skills are also our focus.

An international perspective on business
Our students are provided with business and intercultural skills essential for leading and managing inter- and multinational companies and organization. They get to know different approaches to conducting business and the formalities accompanying them.