PUBLIC COMMUNICATION AND PUBLIC RELATIONS
This course is designed to cover the importance of research and the critical step in developing a public relations initiative. Principles and Practices will reinforce the fundamentals of public relations and communications that were presented in Communications & Public Relations. The goal is to complete the course with an understanding of how and when to apply the different techniques and tools in the implementation of a public relations campaign. Broad topics will include written tactics, spoken tactics and visual tactics along with the internet and ‘new’ media.
- ECTS: 5
- Component Code: 1.2.2-D1-PCPR
- lecturer: Professor I. Biernacka-Ligięza
- Institute of English
- available slots: