This course is designed to cover the importance of research and the critical step in developing a public relations initiative. Principles and Practices will reinforce the fundamentals of public relations and communications that were presented in Communications & Public Relations. The goal is to complete the course with an understanding of how and when to apply the different techniques and tools in the implementation of a public relations campaign. Broad topics will include written tactics, spoken tactics and visual tactics along with the internet and ‘new’ media.

  •  evaluation: 
  • ECTS: 5
  • Component Code: 1.2.2-D1-PCPR
  • lecturer: Professor I. Biernacka-Ligięza
  • Institute of English
  • schedule: 
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